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1 – 6 of 6Marina Krcmar and Matthew Allen Lapierre
This paper aims to revise an earlier version of a measure used to assess parent–child consumer-based communication to better capture how parents talk with their children about…
Abstract
Purpose
This paper aims to revise an earlier version of a measure used to assess parent–child consumer-based communication to better capture how parents talk with their children about consumer matters.
Design/methodology/approach
Three separate studies were used to revise the measure. The first tested the original measure with parents and children in a supermarket to determine its predictive validity. The second utilized focus groups with parents to refine the measure. The final study sampled 503 parents via MTurk to test the performance of the revised measure regarding reliability and validity.
Findings
The first study found that the original scale did not perform well as it relates to predicting child consumer behavior. The second study used parents to describe in their own words how they talk to their own children about consumer issues. Using these insights, the final study used the redesigned scale and identified four dimensions to the consumer-related family communication patterns instrument: collaborative communication, control communication, product value and commercial truth. These four dimensions had good reliability, convergent validity and predictive validity.
Research limitations/implications
With an updated measure of parent–child consumer-based communication that more closely matches how parents talk to their children about consumer issues, this measure can help researchers understand how children are socialized as consumers.
Originality/value
This study offers researchers a reliable and valid measure of parent–child consumer-based communication that can help inform future studies on this important topic.
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Simon C. Mueller, Alex Bakhirev, Markus Böhm, Marina Schröer, Helmut Krcmar and Isabell M. Welpe
The purpose of this paper is to develop a method to quantify the digital economy using a representative measurement approach and use it to analyze the USA, Germany, the Republic…
Abstract
Purpose
The purpose of this paper is to develop a method to quantify the digital economy using a representative measurement approach and use it to analyze the USA, Germany, the Republic of Korea and Sweden.
Design/methodology/approach
The research approach of this paper is based on a developed methodology to identify firms of the digital economy by measuring the market capitalization of selected countries in comparison over time using financial databases.
Findings
Comparing the market capitalization of the digital economy, the USA lead both in absolute as well as in relative terms. The 11 firms with the largest market capitalization are all American. For Germany, the results show that policy measures should be undertaken to ameliorate competitiveness in the field.
Research limitations/implications
This current measurement only includes public firms. An interesting avenue for future research would be to transfer the approach to investigate private firms.
Originality/value
Previous research has focused on comparing information and communication technologies adoption and infrastructure as well as innovation hubs between countries. The authors are not aware of any paper to date which has compared market capitalization in the digital economy between countries using a representative sample. This paper offers a research approach to measure and compare the digital economy between countries. The methodology could be applied to other countries which seek to benchmark their performance and derive policy measures to be able to compete with jurisdictions leading in the digital economy.
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Marina Toledo de Arruda Lourenção, Letícia Miyamaru, Janaina de Moura Engracia Giraldi and Silvia Inês Dallavalle de Pádua
Sectoral brand management processes have presented planning, development and implementation challenges. With the aim of reducing these managerial problems, the purpose of this…
Abstract
Purpose
Sectoral brand management processes have presented planning, development and implementation challenges. With the aim of reducing these managerial problems, the purpose of this paper is to revise the structure and the processes of the sectoral brands management.
Design/methodology/approach
This is a qualitative exploratory study, with its unit of analysis being the process of managing the brand of the Brazilian fashion sector. Primary data collection was obtained through in-depth interviews with the seven industry associations and with the company responsible for the brand consulting. The secondary data used were reports about the branding process of the brand provided by respondents. Data analysis was provided by using the VSM to modeling sector structure and BPMN to processes modeling.
Findings
The results present a new sectoral brand structure and process to reduce existing barriers. Three sections were carried out: analysis and modeling of the current structure and processes of sectoral brand management; presentation of the current structure and processes problems; analysis and modeling of future structure and processes of sectoral brand management.
Research limitations/implications
A theoretical contribution is provided in the literature of systems, processes and sectoral brands, since there are no previous studies that elaborated a system structure and process for sectoral brands. In addition, other theoretical contribution is the presentation of a future process model that relates brand management process with its system structure, that is, it relates BPM analysis with VSM.
Practical implications
It is also possible to indicate that VSM and BPM can contribute to the management of sectoral brands, through the structural and process problems identification and also by making possible to suggest future management improvements to reduce the barriers that were identified.
Originality/value
The present study originality is the approach of the first analysis of sector brand management with emphasis on its structure and processes that were experienced by the Brazilian fashion sector.
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Letícia Miyamaru, Marina Lourenção, Silvia Inês Dallavale de Pádua and Janaina de Moura Engracia Giraldi
This study aims to analyze the business process management (BPM) applicability to a destination country-brand of a Latin American developing country and present a new process…
Abstract
Purpose
This study aims to analyze the business process management (BPM) applicability to a destination country-brand of a Latin American developing country and present a new process model for it.
Design/methodology/approach
This is a qualitative exploratory study whose unit of analysis is the BPM applicability to the destination country-brand of a Latin American developing country. Primary data were obtained through in-depth interview with the developing country's tourism international promotion agency. The secondary data were government reports and research papers on country-brand studies. Data analysis was carried out using stakeholder business context model, architecture processes, pain/gain matrix and BPMN for modelling.
Findings
The results present a new process model for country-brand management to reduce existing barriers. Three steps were carried out: analysis and modelling of the current processes of country-brand management; presentation of the current processes' problems and analysis and modelling of future processes country-brand management.
Research limitations/implications
A theoretical contribution is provided in the literature on processes and country-brands since no previous studies relate these concepts and present a process-oriented management analysis for country-brands.
Practical implications
The main practical contribution was to identify the country-brand management problems, propose solutions to them and generate a new process model for country-brands that can be used as a managerial tool for national tourism organizations to improve their brands.
Originality/value
The present study is original as it approaches the first analysis of country-brand development with an emphasis on its process management.
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Abdel-Aziz Ahmad Sharabati, Sharief Ahmad Al-Atrash and Iyad Yousef Dalbah
Supply chain control tower (SCCT) has emerged as a new tool for SC management. Therefore, this study aims to investigate the impact of SCCT on the competitive advantage of the…
Abstract
Purpose
Supply chain control tower (SCCT) has emerged as a new tool for SC management. Therefore, this study aims to investigate the impact of SCCT on the competitive advantage of the Jordanian Pharmaceutical Manufacturing (JPM) Organizations.
Design/methodology/approach
To actualize this study, the data are collected from 132 managers working at JPM Organizations by questionnaire. After confirming the normality, validity and reliability of the tool, descriptive analysis carried out, and the correlation between variables checked. Finally, the impact tested by multiple regressions.
Findings
The results show that the JPM organizations implement both SCCT elements and competitive advantage dimensions. Results show that there is a strong correlation among SCCT elements, among competitive advantage dimensions and between SCCT and competitive advantage. Finally, results indicate that SCCT has a significant positive effect on the total competitive advantage. SCCT affects quality, cost, reliability and responsiveness respectively; however, it does not have a significant effect on innovation.
Research limitations/implications
The current study conducted on JPM Organizations. Therefore, to check results generalizability, it is recommended to conduct such research on other industries and countries.
Practical implications
Managers should apply SCCT, because it provides real-time information, which is visible to all partners. Therefore, SCCT has to be included within organizations’ vision, mission, strategies and implemented in daily practices.
Social implications
SCCT helps to improve quality and reduce cost, which enhances the quality of life and society welfare.
Originality/value
This study may be considered as one of the few studies that tackle the issue of SCCT in pharmaceutical industry.
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